Glad that you mentioned this topic.
– The current + upcoming wave of B2B fintech models are adding a fintech layer on top of other B2C/ B2B non-fintech apps.
– Hence any fintech building the API pipelines (or) the infrastructure to enable such functionality within those apps would be playing in the Embedded Fintech domain.
– One thing to note: Most of the initial embedded fintech startups are solving only for the distribution side (focus on increasing sale of financial products), whereas I’m more curious about solutions catering to the manufacturer of financial products (Banks, Insurance companies, AMCs, Family Offices, etc.)
